Since joining Words With Friends I have worked on and implemented a wide variety of features from leaderboards to physical board game companion mini-apps, as well as product-defining design to maintain the game's status as the #1 Mobile Word Game.
January 2014 We released Words With Friends 7.0 for Android and iOS.
For iOS, we consulted with Apple Developer Relations to fully utilize iOS 7 technology and design thinking on both the front and back end which resulted in a UI in line with customer expectations, and performance gains that cut load times in half on modern devices.
For Android, we took an Android-first approach in redesigning the functionality of the navigation system as well as updating the styles across the core UI elements. Words With Friends finally became a native Android app after three years in the Play Store.
September 2013 We were given the opportunity to lead the product design process in order to improve the user experience. Working closely with engineering and product management, we were able to restore our App Store and Play Store ratings to their former glory of 4.5 stars across all SKUs.
March 2013 I began managing the team of 5 designers that contribute to the success of both Words With Friends and Scramble With Friends.
2012 I developed a high level information architecture for Words With Friends for iPad and Android Tablet, which introduced landscape play and modern navigation patterns. This IA language also filtered into the iPhone and Android phone versions
The Words With Friends 7.0 release brought platform-specific design and technology to the game.
The 5.0 release of Words With Friends for iPad introduced landscape orientation and modern navigation patterns.
Word Check and Score Pad are companion features to the physical board game in partnership with Hasbro.
Flows for handling when a player loses their cellular connection while in the app
Android-specific IxD for Location-Based-Leaderboards
Sharing invalid words - failure handling
Flows for gifting word-o-meters on the web client.
New Scramble With Friends
New Scramble with Friends introduced new single-player gameplay in the form of Daily Challenges.
We also took the opportunity to update the UI to give it a fresher, more inviting look than the original deep green color scheme.
For iPad, we used user feedback from players already playing the iPhone SKU on iPad to make early design decisions for the new form-factor. From there we were able to iterate on the user experience and include platform-specific features like game board scaling to reach a 4.5 star rating in our soft launch regions.
New Scramble With Friends for iPad launched on December 11, 2013 with a "Best New Games" feature in the Apple App Store.
Often, flight tracking apps look and feel cumbersome and difficult to use – probably a result of trying to match the functionality of their counterparts on the web.
I wanted to create a flight tracking app that was lightweight and easy to understand and use, both for frequent and infrequent travelers.
Simple Flights looks, feels and is lightweight and easy to use.
Simple Flights uses airline brand elements to differentiate flights and make them easy to find if you have several flights in your list.
Simple Flights responsively changes its layout depending on the number of flights the user loads into it for tracking.
Simple Flights uses a horizontal line to represent the duration of a flight, and clearly flags delays that happen prior to departure or while the flight is en route.
There are many excellent NextBus apps out there with lots of handy features and coverage for many cities and transit authorities, but they all miss what I think is the most important use case: “I want to know when my bus—not any other bus—is coming”.
My Bus automatically checks your location and displays the arrival countdowns for the next three buses at your nearest favorite stop.
Additionally, tapping on the map button displays your location in context to the bus stop, as well as the current location of the next bus to arrive at that stop.
The visual design is all about simplicity. The next bus arrival time is front and center while the map of the current stop is shown blurred in the background, giving each stop its own recognizable look.
Simple, content-driven design
The Darts App
I wanted to create an app that allowed for easy scoring in the darts game "Around the Clock", for when you've "been at the pub for quite some time".
The app scores entirely using swipe gestures and provides the user with easy hit targets based on the colors on an actual dart board, making it possible to keep score 3+ beers in.
In this example, the player has missed their target with their last dart.
Typography & Print
In design, I have always enjoyed the challenge of pairing text with image to strengthen the communication of the overall whole.
Sometimes the text alone can create an image powerful enough to convey the meaning or emotional value of what you are trying to communicate. While this can be more challenging, it’s certainly more rewarding, and something I have found myself returning to over and over again.
Advertisement for Orange Telecom. "Epic Numbers".
A visualization of the distance to destination of flights departing London's Heathrow Airport, and the density of those distances.
A poster informing pub-goers of "LocAle", a scheme run by the Campaign for Real Ales (CAMRA) to promote local, independently-brewed ales in the UK.
A study of the typeface, Baskerville.
Illustration & Sketching
Everything I do creatively starts with a sketch. Wireframing, visual design, photographs, paintings, you name it. It's incredibly important to me as a note-taking device as well as a communication tool.
Sometimes I like to go deeper with illustration and make a project out of an idea, or get out the vectors and RGB color pickers to challenge myself to a new style.
Various paper sketches that helped build Words With Friends features.
For an Iceberg Size Classification
For a Movie Poster for True Stories, a film by David Byrne
VW Bus Wheel
Quick infographic for a friend
Cupcake greetings card - featured on Fab.com.
Sketching Instagram Explore
Great on Scones: Jam
Previsualization of shipping photograph (not yet realized)