The stand in action
 An early concept sketch for the stand
 Article cover page
 Article spread
 32 articles in total
 Print details
hsbc_book_detail-2.jpg
 For part of the project it was assumed the magazine and promotion would have a name and associated logo mark. We and the client loved the name 'Outbound' for it's relationship with both travel and print (bound). I came up with the above initial ideas visually playing with the concept before it was decided that HSBC, HSBC Premier, Your Perfect Travel Companion and Outbound were simply too many names or marks.
prev / next